:root{--ink:#172d29;--muted:#586b66;--line:#dce5e1;--green:#075b49;--wash:#eef6f2;--paper:#f7f9f8;--gold:#8b5a15;--gold-wash:#fff6e7}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;font-size:16px;line-height:1.6}a{color:inherit}button{font:inherit}a:focus-visible,button:focus-visible{outline:3px solid #137fca;outline-offset:5px}.skip{position:absolute;top:-100px;background:white;padding:12px;z-index:10}.skip:focus{top:10px}header{background:#fff;border-bottom:1px solid var(--line)}.header-inner{max-width:1240px;margin:auto;display:flex;justify-content:space-between;align-items:center;padding:24px 36px;gap:16px}.brand{display:flex;align-items:center;gap:24px;text-decoration:none;font-size:28px;font-weight:800;letter-spacing:-1.5px}.brand span{font-size:14px;font-weight:500;letter-spacing:0;border-left:1px solid var(--line);padding-left:24px;color:var(--muted)}.working{font-size:13px;color:var(--muted);white-space:nowrap}.version{margin-left:12px;color:#8b9994}main{max-width:1240px;margin:0 auto;padding:40px 36px 60px}.intro{display:flex;align-items:end;justify-content:space-between;gap:24px;margin-bottom:34px}.eyebrow{font-size:12px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:var(--green);margin:0 0 10px}h1{font-size:clamp(30px,4vw,46px);line-height:1.12;letter-spacing:-1.7px;font-weight:600;margin:0 0 12px}.intro p:not(.eyebrow){color:var(--muted);max-width:600px;margin:0}.jump{display:flex;gap:18px;font-size:14px;flex-wrap:wrap}.jump a{text-decoration:none;border-bottom:1px solid var(--line);padding-bottom:4px}.jump a:hover{color:var(--green)}.section{margin-top:24px;padding:26px 28px 28px;border:1px solid var(--line);border-radius:14px;background:#fff;scroll-margin-top:24px}.section-top{display:flex;align-items:center;justify-content:space-between;gap:16px;margin-bottom:20px}.section-heading{display:flex;align-items:center;gap:13px}h2{font-size:24px;line-height:1.3;font-weight:600;letter-spacing:-.5px;margin:0}.number{color:var(--green);font-size:12px;letter-spacing:.06em;font-weight:700;width:32px;height:32px;border-radius:50%;display:grid;place-items:center;background:var(--wash)}.section-note{font-size:13px;color:var(--muted)}.row{display:grid;grid-template-columns:104px minmax(0,1fr);gap:16px;align-items:start;margin-top:16px}.row-label{margin:13px 0 0;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.1em;color:var(--muted)}.cards{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:12px}.card{display:flex;flex-direction:column;align-items:flex-start;text-decoration:none;border:1px solid var(--line);border-radius:9px;padding:17px 16px 14px;min-height:106px;background:#fff;transition:border-color .15s,background .15s,transform .15s}.card:hover{border-color:#6b9f8f;background:#f7fbf9;transform:translateY(-2px)}.card-title{font-weight:600;font-size:15px;line-height:1.35}.card-meta{font-size:12px;color:var(--muted);margin-top:auto;padding-top:12px}.card-icon{font-size:16px;color:var(--green);margin-bottom:12px;line-height:1}.foundation .cards{grid-template-columns:repeat(4,minmax(0,1fr))}.foundation .card{min-height:118px;background:#f9fbfa}.brand-row .cards{grid-template-columns:repeat(2,minmax(0,1fr));max-width:calc(50% - 6px)}.growth{background:#f0f6f3;border-color:#d0e2d8}.growth .cards{grid-template-columns:repeat(2,minmax(0,1fr))}.growth .card{min-height:115px}.growth .card-meta{font-size:14px}.growth .row{display:block}.badge{font-size:12px;background:var(--gold-wash);color:var(--gold);padding:4px 9px;border-radius:5px;white-space:nowrap}.section-bottom{margin:20px 0 0;padding-top:16px;border-top:1px solid var(--line);font-size:13px;color:var(--muted)}footer{max-width:1240px;margin:auto;padding:22px 36px 36px;border-top:1px solid var(--line);display:flex;justify-content:space-between;gap:20px;color:var(--muted);font-size:12px}.breadcrumb{display:flex;flex-wrap:wrap;gap:10px;color:var(--muted);font-size:14px;margin-bottom:28px}.breadcrumb a{text-decoration:none}.breadcrumb a:hover{text-decoration:underline}.detail-head{max-width:900px;margin-bottom:30px}.detail-head h1{margin-top:12px}.detail-head p{font-size:18px;color:var(--muted);max-width:760px}.detail-layout{display:grid;grid-template-columns:210px minmax(0,1fr);gap:40px}.contents{position:sticky;top:24px;align-self:start}.contents h2{font-size:12px;text-transform:uppercase;letter-spacing:.1em;color:var(--muted);margin-bottom:12px}.contents a{display:block;text-decoration:none;padding:9px 12px;margin:2px 0;font-size:14px;border-radius:5px;line-height:1.4}.contents a:hover{background:#eaf1ed}.contents a[aria-current="page"]{background:#dfeee6;color:var(--green);font-weight:600}.article{background:#fff;border:1px solid var(--line);border-radius:12px;padding:32px 38px;min-width:0}.article h2{margin:32px 0 14px;font-size:24px}.article h2:first-child{margin-top:0}.article h3{font-size:18px;margin:26px 0 12px}.article p{margin:0 0 18px}.article ul,.article ol{padding-left:22px;margin-bottom:22px}.article li{margin:8px 0}.article a{color:var(--green);text-underline-offset:3px}.article strong{font-weight:650}.table-wrap{overflow-x:auto;margin:20px 0 24px}table{border-collapse:collapse;width:100%;font-size:14px;line-height:1.6}th,td{text-align:left;vertical-align:top;border-bottom:1px solid var(--line);padding:13px 14px;min-width:140px}th{background:#f0f5f2;font-weight:600}td:first-child{font-weight:500}blockquote{border-left:3px solid var(--green);margin:20px 0;padding:4px 0 4px 20px}.notice{border-left:3px solid #c49d52;background:#fffaf0;padding:18px 20px;margin-bottom:28px;color:#655023;font-size:14px}.empty-mark{font-size:12px;color:var(--muted);text-transform:uppercase;letter-spacing:.1em}.empty-state h2{margin-top:10px}.empty-state{padding:12px 0 22px}.prompt-list{display:grid;gap:0;margin-top:24px}.prompt-list div{padding:14px 0;border-top:1px solid var(--line)}.prompt-list strong{display:block}.prompt-list span{color:var(--muted);font-size:14px}.back-home{display:inline-block;margin-top:28px;font-size:14px;color:var(--green)}
@media(max-width:1000px){.intro{align-items:start;flex-direction:column}.cards{grid-template-columns:repeat(3,minmax(0,1fr))}.foundation .cards{grid-template-columns:repeat(2,minmax(0,1fr))}.brand-row .cards{max-width:none}.detail-layout{grid-template-columns:170px minmax(0,1fr);gap:22px}.article{padding:26px}.section-note{max-width:240px;text-align:right}}
@media(max-width:680px){.header-inner{padding:18px 20px}.brand{font-size:25px;gap:12px}.brand span{padding-left:12px;font-size:12px;max-width:140px}.version{display:none}.working{font-size:12px}main{padding:28px 18px 40px}h1{letter-spacing:-1px}.section{padding:22px 18px}.section-top{align-items:start}.section-note{display:none}.row{grid-template-columns:1fr;gap:9px}.row-label{margin:7px 0 0}.cards{grid-template-columns:repeat(2,minmax(0,1fr))}.card{padding:15px;min-height:102px}.growth .cards{grid-template-columns:1fr}.detail-layout{display:block}.contents{position:static;margin-bottom:22px;display:flex;flex-wrap:wrap;gap:3px}.contents h2{width:100%}.contents a{border:1px solid var(--line);font-size:13px;padding:7px 9px}.article{padding:22px 18px}.article h2{font-size:22px}.detail-head p{font-size:16px}.badge{white-space:normal}footer{padding:20px;flex-direction:column;gap:4px}.jump{gap:14px}.brand-row .cards{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.card{transition:none}.card:hover{transform:none}}
.evidence{font-size:14px;color:var(--muted)}.analysis-method{margin-top:32px;border-top:1px solid var(--line);padding-top:20px}.article summary{cursor:pointer;font-weight:600;font-size:16px;padding:10px 0}.article details p{margin-top:15px}.path{overflow-wrap:anywhere;min-width:240px}.comparison{margin:24px 0;padding:20px;background:#f0f5f2;border-radius:8px}.comparison figcaption{display:flex;flex-direction:column;gap:4px;margin-bottom:16px}.comparison figcaption span{font-size:14px;color:var(--muted)}.bar-row{display:grid;grid-template-columns:170px minmax(70px,1fr) 75px;gap:12px;align-items:center;font-size:14px;margin-top:12px}.bar-track{height:12px;background:#dfe7e2;border-radius:3px;overflow:hidden}.bar-track i{display:block;height:100%;background:#8da99d}.current .bar-track i{background:var(--green)}.bar-row b{text-align:right}.analysis-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:24px 0}.analysis-stats div{border:1px solid var(--line);padding:16px;border-radius:8px}.analysis-stats strong{display:block;font-size:28px;color:var(--green)}.analysis-stats span{font-size:14px;color:var(--muted)}@media(max-width:680px){.bar-row{grid-template-columns:minmax(90px,1fr) minmax(50px,1fr) 65px;gap:8px}.comparison{padding:14px;margin:20px 0}.analysis-stats{grid-template-columns:1fr}.article th,.article td{padding:10px}.article summary{line-height:1.5}}

.post-example{margin:22px 0;padding:10px 18px;border:1px solid var(--line);border-radius:8px;background:#f9fbfa}.post-example figure{margin:12px 0}.post-example img{display:block;width:100%;max-width:555px;height:auto;margin:0 auto;border:1px solid var(--line);background:white}.post-example figcaption{font-size:14px;line-height:1.6;color:var(--muted);margin:14px auto 4px;max-width:555px}.post-example summary{color:var(--green)}

.social-tabs{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 26px;padding-bottom:16px;border-bottom:1px solid var(--line)}.social-tabs a{padding:9px 13px;text-decoration:none;border:1px solid var(--line);border-radius:6px;font-size:15px}.social-tabs a[aria-current="page"]{background:var(--green);color:white;border-color:var(--green)}.social-tabs a:hover{outline:1px solid var(--green)}

.traffic-timeline{margin:0 0 28px;padding:22px;border:1px solid #dce3e8;border-radius:14px;background:#f8fbfa}.traffic-timeline figcaption{display:flex;flex-wrap:wrap;gap:8px;justify-content:space-between}.traffic-timeline figcaption span{font-size:12px;color:#56666a}.traffic-timeline svg{display:block;width:100%;height:auto;margin-top:15px}.traffic-timeline svg text{font-size:12px;fill:#56666a}.traffic-timeline details{font-size:13px}.traffic-timeline summary{cursor:pointer}

.landing-audit{margin:32px 0;padding-top:12px;border-top:1px solid #dce3e8}.landing-bars{margin:20px 0;padding:24px;background:#f4f8f6;border:1px solid #dce7e2;border-radius:12px}.landing-bars ol{padding:0;list-style:none;margin:20px 0 0}.landing-bars li{margin:0 0 20px}.landing-bars li:last-child{margin-bottom:0}.landing-label{display:flex;justify-content:space-between;gap:20px;margin-bottom:7px;font-size:14px}.landing-label span{overflow-wrap:anywhere;min-width:0}.landing-label strong{white-space:nowrap;color:#145e51}.landing-track{height:14px;background:#e1ebe6;border-radius:4px;overflow:hidden}.landing-track span{display:block;height:100%;background:#237b68;border-radius:4px;min-width:2px}.landing-bars small{display:block;margin-top:5px;color:#586760;font-size:12px}@media(max-width:600px){.landing-bars{padding:16px}.landing-label{gap:10px;font-size:12px}}
.content-paths{margin-top:20px;font-size:13px}.content-paths p{overflow-wrap:anywhere}.content-paths summary{cursor:pointer}.landing-bars figcaption strong{font-size:16px}

.ad-gallery{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin:24px 0}.ad-gallery figure{margin:0;padding:12px;border:1px solid #dce3e8;border-radius:12px}.ad-gallery img{width:100%;height:280px;object-fit:contain;background:#f3f5f4;border-radius:8px}.ad-gallery figcaption{font-size:13px;line-height:1.6;margin-top:12px}.ad-gallery strong{display:block}.paid-links{display:flex;gap:10px;flex-wrap:wrap;margin:0 0 24px}.paid-links a{padding:8px 14px;border:1px solid #cbd9d3;border-radius:20px}.keyword-table td{vertical-align:top}@media(max-width:700px){.ad-gallery{grid-template-columns:1fr}.ad-gallery img{height:auto;max-height:440px}}

/* Unlabelled channel row must span the section, not the label column. */
#paid-channels .row{grid-template-columns:minmax(0,1fr)}
#paid-channels .cards{grid-template-columns:repeat(3,minmax(0,1fr))}
@media(max-width:680px){#paid-channels .cards{grid-template-columns:1fr}}

.creative-review{display:grid;grid-template-columns:minmax(0,280px) minmax(0,1fr);gap:26px;border-top:1px solid var(--line);padding:26px 0;margin-top:20px}.creative-art img{width:100%;max-height:480px;object-fit:contain;background:#f2f5f3;border-radius:10px}.creative-art .evidence{font-size:12px;margin-top:10px}.creative-notes h3{margin-top:0}.promoted-review{border:1px solid var(--line);border-radius:10px;background:#f7faf8;padding:22px;margin:20px 0}.promoted-review h3{margin-top:0}.promoted-review .eyebrow{font-size:11px}@media(max-width:1000px){.creative-review{grid-template-columns:1fr}.creative-art{max-width:420px}}

.paid-trends{margin:28px 0 34px;padding:24px;border:1px solid var(--line);border-radius:12px;background:#f8fbf9}.paid-trends-head{display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap;align-items:baseline}.paid-trends-head>strong{font-size:19px}.paid-trends-head>span{font-size:12px;color:var(--muted)}.paid-trend-stats{display:grid;grid-template-columns:1fr 1fr;gap:18px;padding:20px 0;border-bottom:1px solid var(--line);margin-bottom:18px}.paid-trend-stats strong{display:block;font-size:27px;line-height:1.25;color:var(--green)}.paid-trend-stats span{font-size:13px;color:var(--muted)}.article .paid-plot-label{font-size:13px;font-weight:650;margin:12px 0 0}.paid-plot-scroll{overflow-x:auto}.paid-plot svg{display:block;width:100%;min-width:530px;height:auto}.paid-plot svg text{font-size:12px;fill:#586b66}.paid-plot svg .paid-value{font-size:12px;fill:#172d29;font-weight:600}.paid-spend-gap{padding:15px 17px;border:1px dashed #b8c9c0;border-radius:7px;font-size:14px;margin:14px 0 20px;background:#fff}.article .paid-chart-read{margin:18px 0 4px}.paid-trends details{margin-top:12px}.paid-trends-missing p{margin-top:16px}.paid-trends .table-wrap{margin-top:10px}@media(max-width:680px){.paid-trends{padding:17px 12px}.paid-trend-stats{gap:12px}.paid-trend-stats strong{font-size:22px}.paid-trends-head>strong{font-size:17px}}

/* Brand comparison */
.brand-palettes{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;margin:24px 0 36px}.brand-palette{border:1px solid #d8dedb;border-radius:10px;padding:14px;background:#fff}.brand-swatches{display:flex;height:48px;margin:12px 0}.brand-swatches span{flex:1}.brand-palette small{display:block;font-size:10px;line-height:1.6;color:#59625e;overflow-wrap:anywhere}.brand-board{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px;margin:24px 0}.brand-example{border:1px solid #d8dedb;border-radius:12px;padding:16px;overflow:hidden}.brand-example-head{min-height:62px}.article .brand-example h3{margin:0 0 4px}.brand-example-head span{font-size:12px;color:#66736c}.brand-example img{display:block;width:100%;height:auto;border:1px solid #e3e6e4;border-radius:5px}.article .brand-example p{font-size:14px;line-height:1.6;margin:14px 0}.brand-example>a:last-child{font-size:13px}@media(max-width:850px){.brand-palettes{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:600px){.brand-board{grid-template-columns:1fr}}

/* Marketing map layout */
body{background:var(--green)}
main>.section:first-child{margin-top:0}
.section-heading h2{text-transform:uppercase;font-size:22px;letter-spacing:.03em}
.section-description{color:var(--muted);margin:12px 0 22px}
#channels .cards{grid-template-columns:repeat(6,minmax(0,1fr))}
#paid-channels .cards{grid-template-columns:repeat(4,minmax(0,1fr))}
#foundations .cards{grid-template-columns:repeat(3,minmax(0,1fr))}
#growth .cards{grid-template-columns:repeat(3,minmax(0,1fr))}
.section .card{min-height:84px;justify-content:center;padding:16px}
.brand span{letter-spacing:.1em;font-weight:600}
.breadcrumb,.detail-head,.contents,.contents h2,footer{color:#fff}
.breadcrumb{opacity:.85}.contents a:hover{background:#ffffff20}
.contents .back-home{color:white}
.nested-channels{margin:0 0 8px 12px;padding-left:9px;border-left:1px solid #ffffff55}
.nested-channels a{font-size:13px;padding:7px 10px}
.detail-head h1{margin-top:0}
@media(max-width:1000px){#channels .cards{grid-template-columns:repeat(3,minmax(0,1fr))}#paid-channels .cards{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:680px){#channels .cards,#foundations .cards,#growth .cards{grid-template-columns:repeat(2,minmax(0,1fr))}.section-heading h2{font-size:18px}.contents{display:block}.contents .nav-group{display:inline-block;vertical-align:top;min-width:45%}.nested-channels{margin-left:8px}.section .card{min-height:76px}.brand span{max-width:none}footer{border-color:#ffffff44}}

#foundations .foundation-group .cards{grid-template-columns:repeat(4,minmax(0,1fr))}
#foundations .brand-group .cards{grid-template-columns:repeat(3,minmax(0,1fr))}
.foundation-group{margin-top:24px}.foundation-group h3{font-size:12px;letter-spacing:.1em;color:var(--muted);margin:0 0 12px}
@media(max-width:680px){#foundations .foundation-group .cards,#foundations .brand-group .cards{grid-template-columns:repeat(2,minmax(0,1fr))}}

.section .card{background:#f1f3f2}.section .card:hover{background:#e6ebe8}.section .card-title{text-transform:uppercase;letter-spacing:.035em;font-size:13px}
.channel-performance{background:#f4f6f5;border:1px solid var(--line);border-radius:10px;padding:24px;margin-bottom:30px}.article .channel-performance h2{margin-top:0}.channel-plot svg{width:100%;height:auto;display:block}.channel-plot svg text{font-size:11px;fill:#586b66}.article .channel-plot h3{font-size:15px;margin:14px 0 4px}.bounce-missing{background:white;padding:15px;border-radius:6px;margin:16px 0}.article .bounce-missing p{margin:4px 0 0;font-size:14px}.numbered-summary>li{padding-left:6px;margin:0 0 18px}.numbered-summary>li::marker{font-weight:700;color:var(--green)}.numbered-summary p{margin:6px 0}.channel-performance .evidence{font-size:12px}